We are proud to have brought together L’Oréal Men Expert and Toni Kroos, creating a partnership built on authenticity, credibility and a genuine fit between brand and athlete. The strongest partnerships go beyond visibility – they are built on shared values, trust and authentic alignment. This collaboration is a great example of what happens when the right brand meets the right athlete.

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Tom Bischof enters a new chapter in his career with a new squad number, a new season, and greater responsibilities. Together with UNO, the campaign embraces the idea that every new beginning is an opportunity to reshuffle the deck and redefine your path. Inspired by Tom's childhood nickname, "UNO Wunderkind," the story connects his personal journey with the iconic card game. Set in an environment filled with childhood memories, trophies, and meaningful moments, the campaign highlights the talent, courage, and determination that have shaped his career from the very beginning. Ultimately, it celebrates growth, change, and the belief that sometimes the best move is the one that changes the game.

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In handball, Julian Köster is known for his commitment and for delivering when it matters most. As one of the athletes shaping Hydraid’s new chapter, Julian represents the connection between everyday habits and elite performance. Hydraid has become an essential part of his preparation and recovery process. Because a great game starts long before stepping onto the court, and the daily routines behind success often make the biggest difference. These small details make special moments possible and help turn hard work into standout performances.

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