A campaign built around connection, not conversion. Under the main film, viewers are invited to connect with Toni Kroos via WhatsApp. Once added, they receive a short pre-recorded voice message from Toni. Not a classic call-to-action, but a personal nudge. A message designed to be shared. With the one teammate who hasn’t made the switch yet. Toni Kroos for EAFC and XBOX.

Read More

As part of the FedEx Road to Budapest, we executed the Munich stop of the campaign and strategically brought Mark van Bommel together with FedEx.
The activation made key brand values such as speed, precision, teamwork, and reliability tangible. Through the integration of creator fiagoball and an interactive fan mechanic, an authentic community moment was created along the Road to the Final. Supported by strong media presence — including Sky Sports, TZ, Spox, and Abendzeitung — the stop became a high-impact touchpoint within the international campaign.

Read More

Athlete activation beyond the game. With Julian Köster we connected performance recovery and storytelling into one clear narrative. A project that shows what real preparation looks like on the court and beyond. A modern perspective on athletes where consistency mindset and recovery matter as much as performance.

Read More