Pepsi’s new campaign with Florian Wirtz unfolds across every major channel — TV, OOH, social, radio, print, and a series of activations around the UEFA Champions League Final in Munich. At its core is a digital spot in which Wirtz pulls three friends straight from a restaurant into the stadium, delivering a clear message to leave compromises behind and follow your passion. The campaign forms part of a multi-year partnership that places Wirtz among the global football icons who have worked with Pepsi. 360Media supports Pepsi and Florian end-to-end — from brokerage to creative development and production — building a platform that goes beyond traditional advertising and inspires football fans worldwide.