What started as a spontaneous idea turned into a true marathon adventure for Felix Kroos. Together with Garmin, he discovered a new sense of freedom in running – proving that motivation and passion can achieve great things. Today, he’s part of the Garmin Happiness Study, exploring how movement and mental strength connect.

Toni Kroos takes center stage in adidas’ new World Cup campaign — celebrating football icons and champions from 1994 to 2024. Representing Germany’s 2014 triumph, Kroos bridges past glory with the next era of the game. We had the chance to join the shoot with the football icon himself, as the Trionda Pro ball — symbolizing unity and energy — made its debut on football’s biggest stage.

From Champions League glory to World Cup triumph, from playmaker to a symbol of precision and calm.
A leader who saw the game before anyone else did.
We were on set for the EA SPORTS FC 26 shoot – where his Icon legacy came to life.

Decathlon is the official outfitter of Two Stripes United in Season 3 of the ICON League team led by Felix Kroos and Robert Andrich. This partnership brings together what belongs together: a team with clear principles and an outfitter that knows exactly what success demands. Together they aim to bring football to where it belongs: on the pitch, in the community, and of course online.

We had the pleasure of working with Angelo Stiller, Stuttgart’s midfield maestro, for the September issue of Sports Illustrated Germany.
In the exclusive interview, Stiller opens up about his role on the pitch, why he’s not driven by hype – and why he prefers to keep his private life out of the spotlight.
We were on set to capture and create something unique behind the scenes – authentic, personal, and full of character.

Together with Pepsi, we at 360Media developed the "Road to Munich" – a campaign for the 2025 UEFA Champions League that brings football culture to life in Germany. In Berlin and Cologne, campaigns with Elias Nerlich and Florian Wirtz created special fan moments – including kiosk stops where hidden prizes and spontaneous encounters generated excitement. From the idea to the implementation: an activation that brings football into everyday life.

Linus Strasser is currently one of Germany’s top technical skiers and, after rigorous gear testing, has chosen to move to HEAD. For HEAD, Strasser represents the perfect reinforcement for their World Cup team and a key figure for the seasons ahead.

The most successful German footballer and one of the best in the world, Toni Kroos, will be the new menswear testimonial for Marc O'Polo.
The aim of the collaboration with Toni Kroos is to strengthen the relevance of the casual lifestyle brand's menswear category, generate new customers and further increase brand desirability in order to sustainably boost growth in menswear.

Julian Nagelsmann takes center stage in the new SchwarzDigits campaign – an initiative dedicated to digital sovereignty. As a partner, he captures what true success is all about: strategy, courage, trust, and adaptability. We had the privilege of accompanying the creation of this strong partnership – a shared project that empowers digital sovereignty for the future.

In ski racing, Linus Strasser has always been known for his speed — since December 2024, he’s been moving fast with hydration, too. He especially appreciates how easily a half‑liter of Hydraid goes down. Rehydration after runs is critical, but he also takes a drink before every start. During training he carries 1 to 1.5 liters of Hydraid. His advice to both hobby and professional skiers: don’t neglect electrolyte intake — even in winter, the body sweats, even when it doesn’t quite feel like it.

Florian Wirtz is one of the most sought‑after players in Germany — and our new cover star. In the latest Sports Illustrated, the midfielder gives an exclusive interview about his development on and off the pitch, his growing role as a leader, and his close relationship with his family.

Julian Nagelsmann and Amazon Prime joined forces to give an exclusive insight view into the live of a professional football coach and the tasks he has to master to perform on Champions League level and beyond. (Bildquelle: IMAGO)

We are proud to announce the partnership between Julian Köster and BLACKROLL. As an elite athlete, Julian understands the importance of recovery, mobility, and performance optimization—values that BLACKROLL stands for. Together, they are setting new standards in professional training and regeneration. See exciting insights in the article HERE, including Julian’s approach to recovery and how BLACKROLL supports his performance at the highest level.

DIVER WATCH ON TOUR: Sebastian Hellmann and the oldest Swiss watchmaker - DuBois et fils - joined forces to create memories that last. DuBois et fils gave Sebastian a Diving watch, which he took on his whole summer trip. From the DFB-Pokal final in Berlin to the Champions League final, the EURO'S 2024 over to the olympic games in Paris. During these three months, he collected all his personal thoughts, memories and impressions in a diary. At the end of the project, the watch is out for auction together with the digital diary. CLICK HERE

Toni Kroos has worn the 11PRO TK faithfully since 2013, extending its lifespan despite Adidas' efforts to change it to the COPA 19. To honour this loyalty, Adidas has unveiled the limited Toni Kroos edition of the 11PRO. With only 5000 pairs available worldwide, the shoe features an elegant white design with gold accents and Kroos' signature. This tribute celebrates not only the legendary shoe, but also Toni Kroos' unrivalled career.

Yukinari Sugawara became Brand Ambassador of Otobe. The traditional japanese bedding company and the japanese national team player have set the ground for a great partnership.

Pluto TV presents the first-ever documentary on a small-sided football league – a true highlight and a groundbreaking moment in the sport. The Icon League makes history with an exclusive documentary covering its inaugural season, bringing fans closer than ever to the biggest stars. Never-before-seen backstage moments, raw emotions, and unparalleled insights make this a must-watch for anyone looking to experience football like never before.
But that’s not all – in addition to the comprehensive season documentary capturing the league’s first year, there’s a dedicated episode for every matchday. Each episode follows the Starteamheads up close, capturing their emotions and the intensity both on and off the field like never before. A must-watch for anyone ready to experience football in a whole new way. All Episodes, Re-Lives & much more: CLICK HERE

Announcing Mario Götze as official ambassador for Hyundai Germany! Their strong alignment stems from a shared vision of modernity and sustainability, making them ideal partners for driving innovation on and off the field.

This year, Toni Kroos made history by winning the Champions League for the sixth time with Real Madrid. With 34 titles, he is the most successful German footballer of all time. His return to the German national team for the 2024 European Championship on home soil was unforgettable—the 2014 World Cup winner captivated fans with his determination and exceptional playmaking skills. For his outstanding career and social commitment, Toni Kroos is honored with the BAMBI Award in the “Sport” category. (Source: IMAGO)

Toni Kroos recently enjoyed a special screening of Spider-Man: Across the Spiderverse. He shares his experience with a fan and promotes the blockbuster, merging the world of football with the magic of cinema. (Bildquelle: IMAGO)

Julian Nagelsmann and the worldwide known watchmaker Breitling have joined forces, blending strategic precision with timeless style. This partnership celebrates excellence, precision and durability.

Kevin Trapp as a gueast speaker at OMR! In 2023 Kevin had the opportunity to share some of his vision on an exciting stage.

Felix became official ambassador of Club of Gents. This Partnership showcases the seamless integration of Felix's distinctive flair with Club of Gents' timeless sophistication.

freenet aimed to achieve defined brand effects within the relevant target group. Our task was to develop a holistic communication strategy that not only aligned with this objective but also authentically engaged a young audience – in a way that effectively and credibly conveyed our message. The resulting campaign concept seamlessly integrates Out of Home, Digital Out of Home, and Social Media Clips into a well-thought-out strategy. From strategic planning to execution and roll-out, we managed the project with a clear focus on maximizing brand impact.

At ISPO 2024, Julian Nagelsmann shared insights on leadership, resilience, and his journey from FC Bayern to the German national team. He reflected on the challenges of top-level coaching, emphasizing the importance of authenticity and adaptability. The conversation also offered a glimpse into his personal life, his path to the top, and the challenges that have shaped him as both a coach and a person.

Ena Mahmutovic has teamed up with panini to become official ambassador of the brand. This an especially authentic partnership since ena has been a fan and a passionate collector of panini since her childhood years.

Felix Kroos, a passionate advocate, joins hands with Coca Cola to uplift the Special Olympics community. This partnership embodies a commitment to unity, joy, and making a positive impact.

"Noah Okafors innovative style of playing football on the field and his modern and creative sense of fashion next to it made an exceptional Brand-Fit between Noah Okafor and NSS Sports. He has become the Face of NSS Sports’ new edition of “More Than”. From Champions League to a painting academy. Noah Okafor is – The Artist" - @nsssports

Toni Kroos and Binance, together have launched Toni Kroos's first NFT-Collection. The major ammount of the income was donated to the UN Refugee Agency who take care of ukrainian refugees who fled from the war.

Robin Knochen made a memorable appearance on ZDF Sportstudio, sharing some exciting insights from his life on and off the field. (Bildquelle: IMAGO)

Sophia Kleinherne embarks on a bold journey with an exclusive portrait for the Playboy-Magazine. This collaboration captures Sophias momentum right before taking off to the FIFA Women's World Cup in Australia.

The meaning of sport is, to conquer yourself! This is the statement that echoes through the partnership between Julian Weigl and the All Activity Drink. Together an advertisement spot was created to promote their AA Drink Boost Platform, which allows everyone to collect Points for training on their own. The Goal is to create a rewarding system for you to train, easing to find your daily motivation.

Luca Waldschmidt has teamed up with Nike an Deichmann to bring a smile on childrens faces. As part of a football camp Nike and Deichmann hosted for children, Luca joined to share some insights from his life as a footballer.

Phillip Max partners with Buzz Plug for a chic photoshoot, blending football charisma with fashion sophistication. The visuals showcase the perfect fusion of Phillip's style and Buzz Plug's exclusive items.