As part of the FedEx Road to Budapest, we executed the Munich stop of the campaign and strategically brought Mark van Bommel together with FedEx.
The activation made key brand values such as speed, precision, teamwork, and reliability tangible. Through the integration of creator fiagoball and an interactive fan mechanic, an authentic community moment was created along the Road to the Final. Supported by strong media presence — including Sky Sports, TZ, Spox, and Abendzeitung — the stop became a high-impact touchpoint within the international campaign.