From sponsorship to shared experience. The best brand moments at festivals don’t start on stage. They start with an idea and the ambition to make a brand feel like it truly belongs.
That’s the story we set out to create with Lidl Germany and 6PM Festival: not a sponsorship package, but a partnership built from the ground up – from first concept to on-site execution. We found the crossover nobody expected. From the Lidl Pre-Party with basketball, DJ sets, the Saskia Cooldown Lounge and hydration stations to the Watergun moment on the mainstage, every touchpoint connected into one continuous story. The limited-edition Lidl x 6PM Watergun turned a giveaway into the unexpected highlight of the festival. Together with Achraf, thousands of festivalgoers became part of a spontaneous water battle – creating one of those rare moments where everyone laughs, celebrates and becomes part of the same story.

As 360Media, we were with Lidl every step of the way: strategy, concept, execution and on-site support.